The Radavist

Welp, that didn’t take long. Just a couple days ago, Travis shared his first impressions of Forge+Bond’s prototype handlebar, but we didn’t know what it would cost. And we didn’t know when—or if—it would come to market. That may not seem like a normal way to announce a product, but this isn’t a normal product. 

Forge+Bond is probably doing a bunch of ongoing experiments with Fusion Fiber, their signature thermoplastic carbon material (see our first post about Forge+Bond for more details). The handlebars probably happened to be far enough along that they wanted to see what people thought. And maybe they saw a big uptick in traffic from the handful of reviews and handful of teasers that have been circulating. So, they picked a date and a price. The date is today, and the price is $265.

We’ve ridden a handful of Fusion Fiber wheels, and we always wonder when this unique approach to carbon fiber might make the leap to other components. Well, we can keep on wondering, but the prototype handlebar that Forge+Bond sent to Travis last month has us thinking about the future.

Forge + Bond, the carbon manufacturer known for its recyclable bicycle wheels and components, just announced an all-new set of road wheels…

This may be the most promising step forward yet in the potential of U.S.-made thermoplastic-style carbon components. We’ve talked a lot about FUSIONFIBER, the carbon rim material used on wheels from Revel and Chris King. And when the engineering team behind FUSIONFIBER launched their own brand, FORGE+BOND, it was positioned essentially as the tip of the spear. It’s who would be exploring what’s possible with this unique material and process. And not surprisingly, their debut wheels were aimed at the high-end carbon wheel market, including models laced U.S.-made hubs from Industry Nine starting at $1,900. But pricing in the carbon wheel game has gotten extremely competitive, so FORGE+BOND has now introduced the much more affordable Shift series to their wheel lineup, offering wheels with U.S.-made FUSIONFIBER rims for $1,250.

We covered Forge + Bond’s house-brand, U.S.-made, recyclable “Fusion-Fiber” carbon wheels when the brand launched back in April. Today marks the first update to their lineup; the new cross-country 25 XC, and the lightweight all-mountain 30 AM, which Travis Engel will be putting through its long-term paces on his personal and test bikes over the coming year. But there are also new builds, and new price points. The exact details of today’s news serve as a bit of a status report on this disruptive new tech, and how today’s volatile market is reacting to it.

By now, you know that the carbon fiber used in rims from Revel, Evil, Chris King, and most recently FORGE+BOND is recyclable. And maybe you know that the first product being made from that recycled material is tire levers. What you probably don’t know is that a pair of those tire levers cost $50. When you consider they’re made in a U.S. factory built to churn out $2,500 wheelsets, that’s almost reasonable. But Travis Engel wanted to see how they stacked up against his go-to levers from Pedro’s, a pair of which only cost $5.50.

Today, yet another brand is releasing thermoplastic carbon rims manufactured in Utah by CSS Composites. But unlike Revel or Chris King or Evil who launched house-branded CSS-made rims in 2020 and 2021, respectively, FORGE+BOND is actually a new division of CSS itself. This product launch represents the next step in the development of CSS’ fully recyclable FusionFiber™ material and manufacturing process. Travis Engel spent some time with the founders riding bikes and taking notes, and he has things to say.