The last 20 years have seen seismic changes to brick-and-mortar businesses of all kinds, especially bike shops, yet Mock Orange Bikes endures. Mock Orange and its owner, Charles Van Isenburg, have remained a pillar of Winston-Salem, NC’s bike community for two decades with a relationship-driven, neighborhood-oriented, very much offline, and old-school way of conducting retail business.
On one of his frequent swings through his native North Carolina, Andy Karr stopped by his favorite hometown bike shop to chat with Charles about what’s changed in 20 years of owning a shop and what hasn’t.
