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VIDEO: Echoes

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VIDEO: Echoes

Almost one year after a disastrous trip in the Chilcotin Mountains, which led Race Face athlete Celeste Pomerantz with a dislocated elbow and broken bike, she finds herself exploring a different kind of challenge: How to get your mind back into a confident space to continue to explore these longer and dangerous bike adventures…

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VIDEO: Kona’s F#%k Around and Find Out – Episode 1

F#%k Around and Find Out is a new series that follows members of the Kona Crew in all of their shenanigans. The best part of riding bikes with your buddies is sending it into the unknown, getting as weird as possible, and laughing until your cheeks hurt. Join the Kona Crew as they check out new (to them) riding zones and just let loose…

VIDEO: Breaking Into Focus

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VIDEO: Breaking Into Focus

Zoom in on this endearing story of  Patty V and Colleen Meas two professional creatives who have been banging their fists against the door of the cycling community, wanting desperately to break into the tight-knit media of its industry. Brought together to work on a big advertisement campaign for Kona Bikes, their example of peer mentorship is inspiring and hopefully infectious to other creatives.

Check out some selects from this shoot below!

A Review and Some Tinkering with Shimano CUES 1×11 Drivetrain

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A Review and Some Tinkering with Shimano CUES 1×11 Drivetrain

With Shimano releasing CUES to replace Alivio, Acera, and Altus groupsets, is it possible we are getting something better? CUES unites all the parts under its umbrella with the same flat cable pull ratio and chain pitch across 9, 10, and 11-speed drivetrains. Spencer Harding devised his own mix of CUES parts to fit his touring demands at a low price point. Check out what he found and his thoughts on this new parts offering from Shimano below…

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VIDEO: Starling Cycle’s Joe Varndell – Full Time at MTB University

Not only is he super talented on a mountain bike, but he actually studies mountain biking at college. Yep – that’s actually a thing you can do now! Joe joined the Starling Cycles team a few years back and went on to enroll into BASE College in Scotland, studying mountain biking full-time.

BASE is the Borders Academy of Sporting Excellence (BASE) Mountain Biking Performance course, based out of the Borders College in Peebles, Scotland. Joe’s time at BASE is spent learning how to be a better rider and racer, but also sports science, psychology, coaching skills and everything you need to be an all-round expert two-wheel athlete. Because Starling thinks Joe is rad and the brand thinks his story is rad, it decided it was time to tell his story.