The Radavist

With the launch of the new Santa Cruz Blur and Juliana Wilder, Santa Cruz Bikes pulled together one of the most Wes Anderson bike videos we’ve ever seen!

Santa Cruz Bicycles’ entire lineup got color and build kit updates, including our two favorite bikes in their catalog, the Stigmata and Chameleon.

The Stiggy has five build kits, ranging from Rival 1 to Force AXS 2x and a new forest green and mint color option, starting at $3499. Over on the mountain side, the Chameleon has NX and SX build kits in 29er or 27.5+ wheels, starting at $1949.

See the full refresh at Santa Cruz Bicycles.

I must say, the pandemic has made all of us a little stir-crazy, but clearly the team at Santa Cruz have put their free time to use with the new 5010 launch. Now that’s a video!

Back in November of 2019, an Instagram message popped up from Mark Scott.

“Me, Krunk Shox [Alex McGuinnis] and Santa Cruz are planning a little road bike trip to Belgium in January. We thought it’s something that you’d be interested in being part of.”

The answer was simple: “[Expletive deleted] yes.”

Back in the ‘80s, before Mark, Krunk, and Santa Cruz bikes were even born, a 19-year-old me went to Belgium to become a bike racer.

Back then, if you were an aspiring North American bike racer of any note, you went to Europe to hone your craft. You could absolutely race bikes in places other than Europe, but it was most definitely the world center of cycling.”

Check out this full story at Santa Cruz Bicycles.

Prior to the pandemic, Santa Cruz Bicycles sent Josh “Loosedog” Lewis, Iago Garay, Mitch Ropelato and Romain Paulhan down to Chile to find dusty, loose, and rugged trails. This video is the result and is highly worth your time to watch!

Danny Macaskill rides the new Santa Cruz ebike, the Heckler.

After covering the Downieville Classic for three years now, I can honestly say if it’s the only MTB race I cover each year, then I’m a-ok with that! The Sierra Buttes Trail Stewardship is the feature in Santa Cruz’s new video, featuring their eMTB the Heckler. If you want to race Downieville this year, I highly suggest it, just don’t miss race registration on MONDAY, February 17th at 8pm PST!

Wanna see our coverage? Hop on over to the archives…

Trans-Cascadia is a backcountry stage MTB race that takes place in some of the most remote places in the Pacific Northwest. This year, they’ve teamed up with Santa Cruz to raffle off a new Megatower with all the fixin’s. Head on over to throw down $10 for your chance to win!

Luca Shaw takes the new and improved Tallboy out on the World Cup course to make it to the XC finish… Discover the new Tallboy for yourself at Santa Cruz Bicycles.

When it comes to carbon MTB wheels, Santa Cruz’s Reserve line is quite the deal. With modern rim profiles, minimal branding, and a lifetime warranty, they’re hard to pass up. All they needed to do was offer their rims in dropbar, or all-road friendly shapes. At NAHBS 2019 they did just that, now offering 700c and 650b Reserve Rims, with the same warranty as their MTB rims, all for a retail of $599 a hoop. See more features below.

For just £5, you can win this Stoked on MS Bronson from Santa Cruz and help raise money for Overcoming Multiple Sclerosis to help people with MS live long, healthy lives. Check out the full story at Santa Cruz’s blog and buy a raffle ticket at Just Giving.

Do not adjust your phone, pad, laptop, or desktop computers. This is a real collaboration and you know what? I think it’s awesome. In a completely surprising move, Supreme, purveyors of random wares and streetwear, have teamed up with Santa Cruz Bicycles on a limited edition Chameleon hardtail. Check out the preview at Supreme and expect this to “drop” shortly. Thanks to Johnnie Davis for the heads up! Rumor has it retail will be $2,500.

Check out our review of the Santa Cruz Chameleon in the Related sidebar.

The great Steve Peat’s chapter in the movie GAMBLE is well worth the watch. So much so that Santa Cruz released his section to the web for free.