The Radavist

My friends in San Francisco are the best. They’re all hustlers in their own perspective professions and regardless what people say about the “Cali” lifestyle, they’re always on the grind. When he’s not running traveling the world racing, he’s running his company, TCB Courier with a handful of other like-minded individuals. Call him many things: “freshly shaven”, entrepreneur, #fixiefamous, whatever, this dude is living the dream.

I stayed with Chas for over a week the last time I was visiting and out of everything I shot on my trip, these three photos of him riding that green Cinelli Mash prototype track frame are some of my favorites. All shot from a moving bicycle…

Tools of the trade:
Mamiya 7ii / 80mm
Kodak Portra 400

See two more below!

Photo by John Daniel Reiss

I love this photo that JDR shot for the new Cadence Collection Grid Kits.

This is Levi Gold, Benny Gold‘s French bulldog. He’s kind of a big deal to the internet and he knows how to lay on the puppy points when there’s a track bike around… While I finish cataloging all my film from my trip to SF, you can stare into his big sappy eyes as he basks in the sunny spot at the Benny Gold warehouse.

Here’s the latest episode from Cadence and Pez.

“Cadence is proud to announce the exclusive release of special collaborative project with PEZ.

PEZ is a prominent street artist and deeply rooted figure in San Francisco cycling and messenger culture. Honored by the opportunity to work with PEZ we wanted to share his story with those who may have yet to hear about him. For the next three weeks we will release an episode on PEZ which we hope sheds some light on his influence and involvement in cycling and graffiti cultures.

Pez x Cadence T includes original PEZ pin and or sticker. Available now at Cadence.

Pez’s Tumblr: straysnake.tumblr.com/“

Benny Gold and I have gotten to know each other over the years through various outlets, one of which being the track bike scene in SF. Back in the mid-2000’s Benny was designing logos for numerous bike shops and brands, including Mash and City Grounds. Since then, he’s been focusing almost exclusively on his brand. Each season, look books are essential in a brand’s marketing and while I was in SF, he wanted me to shoot some photos. I don’t really do lookbooks, so it was something different from my day to day shooting style.

These are some photos from the Guerrero Collection Look Book, see more at Benny Gold and check out the Guerrero Collection line here.

This is the seventh layout of the 2013 PiNP Calendar, entitled “#SeekTheDevil”. The camera, lens used and location are noted on the bottom left of the document.

Fabled to be the point of creative by local Native American tribes, Mt. Diablo offers the San Francisco Bay Area-riders some much needed elevation to get their blood boiling, literally. This  3,864 feet (1,178 m) mountain is visible from SF, as well as most of northern California and while it’s nothing when compared to the southern California mountain tops, Diablo can deliver some scorching temperatures in the spring and summer months. Try it out on for size next time you’re in SF. #SeekTheDevil.

Right Click and Save Link As – 2013 PiNP Calendar: July

Nice one from TCB Courier in support of their new kit pre-order!

“When we’re not busy on the streets, you can find the riders of TCB keeping it real and always looking it fresh in SF. Support us in raising money for a new cargo bike by picking up a TCB kit, so we can bring more food to you faster! The kit, produced by Endo Customs, is available now in our web store at tcbcourier.bigcartel.com. Pre-order ends June 30th!”

The Needle Gate Project just exudes good vibes. A group of riders are pedaling from Seattle to SF (the Needle to the Golden Gate) for She Dances, an organization that provides holistic restoration for young girls who have been trafficked and sexually exploited…

Check out their video above and click-through for more info.

Hell yes. I love the new rider profiles that Mash is putting out. Don’t freak out (again), no cones were harmed in this video clip.

Previously:
Mash SF: Kyle Murphy
Mash SF: Matt Shapiro

It’s been real fun. There will be much more coverage on the way, but I’d like to say thanks to some of the people who made this trip such a unique experience:

–Mission Workshop (you guys rule!)
–Bike Mag
–Bontrager
-Geoff at Box Dog Bikes
–MASH
-Victor from Archive Bags
-Chas and Lindsey from TCB Courier
–Benny Gold
-John from Rapha
-Kyle and Adria from Golden Saddle Cyclery
–Brian Vernor
–Ibis Cycles
-Garrett from Strawfoot
-Steve from Godspeed
–Tailor Stitch
–Extra Bigger / DNO
–Four Barrel
–Trouble Coffee

No cone-kickage, outlaw behavior in the latest from MASH. Nice video guys!

Yesterday after I got done shooting one of Chas’ bikes, we were about to roll home when Lindsey stopped at the top of a hill and I snapped this photo. I really miss having a dog! More on these two later…

Here’s the second installment of Dustin from Cadence’s series with Pez.

“Cadence is proud to announce the exclusive release of special collaborative project with PEZ.
PEZ is a prominent street artist and deeply rooted figure in San Francisco cycling and messenger culture.
Honored by the opportunity to work with PEZ we wanted to share his story with those who may have yet to hear about him.
For the next three weeks we will release an episode on PEZ which we hope sheds some light on his influence and involvement in cycling and graffiti cultures.”

Pick up a PEZ x Cadence shirt here!

Matt’s just providing jobs for construction workers here. This is too good! Nice one Mash.