In the modern era, opening a new shop is risky business, especially if you’re trying to just make a quick buck. I’ve watched shops close all around me, yet sometimes the right combination of factors unite and a new shop is born. One of those factors includes a town with a growing cycling scene, access to wilderness, and a supporting cycling infrastructure. Santa Fe just so happens to be one of those rare places in the Four Corners of the Western United States.
Sincere Cycles is the newest venture by Bailey Newbrey. Bailey co-founded Comrade Cycles in Chicago. About two years ago, he left to work with Bobby and crew at District Bicycles. While there, he began to plan out his next move…
