#White-Industries

tag

Mick from 100 Tacos’ Crust Nor’Easter Dirty Tourer

Reportage

Mick from 100 Tacos’ Crust Nor’Easter Dirty Tourer

A bike that’s perfect for its one imperfection. Mick hasn’t ever owned a new bike. Not new, new. Like pulling a brand new frame out of a box, new. It’s not that he was opposed to new bikes, he just never really found a company or a frame that fit his ideologies. Over the past few months however, Crust Bikes‘ offerings have really piqued his interest. He works at Golden Saddle Cyclery, a shop that churns out balleur Crust builds all the time. When he saw the new Nor’Easter, it strummed his heartstrings.

Knolly Fugitive 29er Review

Reportage

Knolly Fugitive 29er Review

Can we all agree that Mountain Bikes are just so damn good these days? Anyone who started out dropping chains on a triple ring rigid MTB back in the day will appreciate how lucky we all are now: brakes stop fast (whether or not your wheels are true); droppers drop; giant cogs for chilling; tubeless tires! Those parts all have to hang on something though, and here’s where we’ve seen leaps and bounds in design in the last five years toward lower, slacker, and longer bikes with short stems, big wheels, and unique suspension designs.

John’s Manzanita Sklar 27.5 All Road Is Meaner Now with Crust Towel Rack Bars

Reportage

John’s Manzanita Sklar 27.5 All Road Is Meaner Now with Crust Towel Rack Bars

This bike. This freaking bike. When I first built up my Sklar, it was built on the 700c wheel platform. At Lost & Found last year, I swapped out the i9 wheels for the new ENVE G27 650b gravel wheels and haven’t missed the 700c wheels one bit. From there, the bike slowly went under transformations but it wasn’t until I put the Crust Towel Rack Bars on it that I feel like this bike has finally come into its own.

White Industries Adds a Tariff Surchage

Radar

White Industries Adds a Tariff Surchage

Political policies and power plays really do affect us all, even cyclists, and manufacturers of US-made components like White Industries, who just recently added a 4% tariff surcharge to orders…

“The surcharge is due to severe increases in material and bearing cost. Despite using US made aluminum, steel, and titanium, we have still seen an increase of well over 28% in raw material cost alone. For this reason we have had to start attaching a 4% surcharge on all orders. Rather than increasing our prices, the tariff surcharge is listed making it easy for us to adjust or hopefully eliminate this surcharge when/if the tariff situation stabilizes. Thank you for understanding.”

Considering they’re eating a 28% increase in raw material cost, I’d say a 4% surcharge is more than fair. Still, this is something I don’t think many people considered would be a side effect from the recent moves in Washington.

See more at White Industries.

2018 Grinduro: This Blue Collar Nigel 650G is Perfection!

Reportage

2018 Grinduro: This Blue Collar Nigel 650G is Perfection!

Wow. Just wow. Robert from Blue Collar Bikes brought my favorite bike to the 2018 Grinduro Town Hall. Painted to match his iconic van, this Nigel 650G featured components from PAUL, 3T, WTB, White Industries, SRAM, and a Fabric saddle. There are so many NorCal brands on this bike, all within a short trip from Sacramento where Blue Collar is based.

There’s not much else to note about this bike, as it’s a prime example of a bike that tells its own story. My only regret was not taking this photo as well!

____

Follow Blue Collar Bikes on Instagram and follow Grinduro on Instagram.

Inside / Out at White Industries in Petaluma, California

Reportage

Inside / Out at White Industries in Petaluma, California

In 1991, with the advent of Shimano’s XTR drivetrain, Doug White felt a pinch. That pinch turned into a financial punch and it was the first time since White Industries opened in 1978 that the small fabrication shop was worried about shuttering their operations. Ironically, the thing that saved White Industries from Shimano’s pursuit of mountain bike drivetrains was the single speed freewheel and the community that embraced SSMTB racing and riding.

Stories like that really resonate with me. Hearing about a small company – by comparison to Shimano anyway – make it after fears of breaking it thanks to a grassroots scene like SSMTB shows just how much companies like White Industries matter to us, the consumers within the cycling industry.

The Santa Cruz Bicycles: Back On Trail – A Trail Campaign for Santa Rosa and Santa Barbara

Radar

The Santa Cruz Bicycles: Back On Trail – A Trail Campaign for Santa Rosa and Santa Barbara

When disaster strikes, it’s great to see brands in the cycling industry come together for the greater good and in the case of our recent fires here in California, Santa Cruz Bicycles teamed up with a number of California-based companies on a month-long fundraising campaign. These brands include FOX, Shimano, White Industries and WTB, together their efforts will benefit the Redwood Empire Mountain Bike Alliance (REMBA) and the Santa Barbara Mountain Bike Trail Volunteers (SBMTV), who will each spearhead reconstruction efforts in their respective regions.

Enter at BackonTrail.org, see the full details and more photos of these beautiful Santa Cruz Bicycles below!

Kyle’s Rockabilly Silver Space Horse Disc

Reportage

Kyle’s Rockabilly Silver Space Horse Disc

Over here in the wild wild west, people build their Space Horse discs up in all kinds of ways. From dirt drops, to upright Nitto Albatross bars, to flat Bullmoose and everything in between, these bikes are incredibly versatile commuters and tourers but perhaps Kyle’s is one of the most unique builds I’ve seen. Sure, it’s got 27.5″ wheels, with Maxxis Refuse tires, Salsa dirt drops, Sim Works stem, Sim Works post, Sim Works Paul Klampers, Sim Works Paul skewers, a Berthoud saddle, a SON hub, White Industries Cranks, Camo Cinelli tape, Velocity Cliff Hanger rims, Pass and Stow rack and Gevenalle shifters, but the thing that was the veritable cherry on the cake, or milkshake, or whatever is the rudeboy rockabilly Outer Shell rack bag.

How can you look at this bike without seeing that loud-ass leopard print?!

Finding a way to describe bikes is one of my favorite parts of this whole process and usually my initial reaction is the way to go. With this bike, I wanted to fight the rockabilly label so bad, yet it just fits. It’s like a pair of creepers at a Cramps show. In fact, it’s like a bike Poison Ivy would ride. Kyle, you’ve really outdone yourself with this one.

____

If you want a custom build like this and live in Los Angeles, hit up Golden Saddle Cyclery.

Hunter Cycles Rigid 29r

Reportage

Hunter Cycles Rigid 29r

I’ve long admired the work of Rick Hunter, yet have never been able to get ahold of one in my size. Especially since he has closed his order queue. My thoughts were, one day a frame would pop up in my size and I’d have to swoop on it. That’s what happened, in a nutshell, when I drove up to Chico, California to hang out with Paul Component Engineering for a few days. The trip coincided with the recent Paul Camp, a media gathering at the Paul shop, featuring eleven bikes, built by select framebuilders, all around a joint theme: a monster cross or mountain bike. Oh, and the bikes had to use the same color scheme: red, white and blue. As a group, these bikes were marvelous and I had a blast both riding and photographing them, especially this very frame…

White Industries’ New Headset Teaser

Radar

White Industries’ New Headset Teaser

White Industries has widened their product range with their new headsets announcing officially at NAHBS this year. While these new headsets aren’t available just yet, but if all goes well, they will be for sale this year. Expect a variation of headset configurations, along with more information soon. If you’d like to drool over more photos, check out some more below.

Very Stoked on These

Radar

Very Stoked on These

Ever since first seeing the new White Industries 30mm spindle road cranks two years ago, I wanted to try a pair out. I love the VBC cranks, but don’t love square taper bottom brackets, so the idea of having a 30mm spindle crank was very appealing to me.

At Interbike this year I spoke with White and was able to finagle a pair in time to build up my OD green Speedvagen OG-1. They were the last piece of the puzzle so to speak. Thanks to the boys at GSC, the build is finally complete and today was the first ride. All this happeend just in time for a big, dumb ride we’re taking off on Wednesday through Friday.

A handful of us are embarking on a 3-day road ride in the Angeles National Forest, ending in Palm Springs. The ride’s total elevation gain will most likely topple 30,000′, so needless to say, I’m stoked to be able to do such an undertaking on a bike with a monster rear cassette and these new cranks…

If you’re interested in checking out the White Industries R30 road cranks, roll on over to your local dealer and order up a pair.

Steve Rex All Road

Reportage

Steve Rex All Road

What’s this? Rim brakes? Yep. Steve Rex‘s submission to the Grinduro expo was the only bike that used traditional rim brakes and you know what? I like that. A lot. Especially when it comes to the stopping power of PAUL Minimotos. Steve chose White Industries T11 hubs to Pacenti rims, SRAM CX1 and even had some slick pinstriping added to the otherwise sleek and minimal frameset.

Void of ostentation, classic, timeless and ready to rip. Rex surely is king here…